Tag Archives: press release

Uncover 7 Benefits of Press Release Writing For Your Brand

When you are starting your own business, there are tons of ideas that you can try to maximize your revenues. You may write blogs, launch a poll or provide free webinars for your first 100 clients.

All of these marketing campaigns can be promoted well with press release writing. It can even land you media coverage and mentions.

press release writing

Check the 7 benefits that your brand can enjoy if you leverage on writing releases. Whether you are a startup or an old time business, you can take advantage of the many benefits of press release writing services including:

  1. It boosts your sales potential.

When you issue releases, you can maximize your earning potential because your products or services are positioned on top of the market. A release is centered on promoting your products, services, and how you can become an authority.

You have an edge over your competitors that don’t leverage on writing releases. To make sure that you stay in your industry as a leader, you have to issue releases each time you have  a newsworthy announcement.

For instance, you may write a release for your product launch, website launch, pricing changes, speaking engagement, new employee or having a new collaboration. Each time you issue a release on different occasions, you can earn more sales, widen your reach and gain new leads.

  1. Great exposure for your business.

Writing and distributing releases are the most cost-effective method to disseminate your announcement without breaking your bank. Whether you have a small or big online business, you’ll get good exposure for issuing releases.

What you need to decide on is how you are going to pick the best newswire service that can help you attain your business goals. To reap the most benefits, use the press release in combination with other content, such as blogs, articles and other content.

When you distribute releases, you can earn authority in the industry. You generate the interest of your target market and boost your sales.

  1. It boosts traffic to your site.

You can’t ignore the fact that distributing releases can help increase the traffic to your website. There are more or less 80 million users online looking for new stories and information each day.

It is where distributing releases can help you expose your business. Doing this ensures that you get found on the search engines and social media news feeds.

When you include one or two links in your release, expect to have more visitors checking your website. It’s not only visitors because eventually, they can turn into buyers.

  1. You can establish your brand as a thought leader.

Are you struggling to be on top of the market? Why not prioritize writing releases? Writing content that highlights your expertise can help your brand to be a thought leader in the industry.

You can write white papers, content that shows your stance on a controversial issue or reporting the results of your study or research. Do this often and you’ll be known in your arena as an expert.

  1. You reach your target audience.

Reaching your target audience can be a great challenge. However, a press release can do that because it is designed for them.

If you use a press release distribution service, they can target reporters and publications suited for your business because it is industry-specific and location-based. This is a sure way that your content reaches your target audience who are most likely to click on your call-to-action (CTA).

  1. You are able to distribute your content across different channels.

Releases are powerful content that can get across different mediums. Today, you can share them on social media, blogs and email.

When your story is picked up by publications or reporters, you can see it in magazines, newspapers, heard it over the radio and watched it on the televisions. It provides your business a great opportunity for growth.

You can be heard and seen in different places, which helps your business widen your exposure. Getting your message across the channels makes you a great performer in your industry.

  1. You attract the attention of investors.

When you write releases, you can also attract the interest of possible investors. Highlighting what your brand offers and what you can do is important information for businessmen looking for a stable company to invest in.

When they read good stories about your brand, they can connect with you for possible business. This is why writing stories each time you have a newsworthy announcement can be a great opportunity for you.

You can’t reap all these benefits if you choose the wrong newswire company to distribute your releases. Consider the factors in picking the right company that provides writing and distributing service.

Since there are a lot of choices on the market, you may want to consider the traffic, exposure and SEO benefits that they can provide you. Pick a service that has a good reputation.

It is important that you think of your goals and budget to make the best decision. Opt for the one that can help you reach your goals.